Well, I could be writing all about what I think the EUE is but I advise you to nr. 1, watch the video, nr. 2, read this:
If you are wondering what EUE is all about, check this quote from Zap Andersson, which says it all
“Don’t you wish Siggraph was 250 of your best buddies, held in a pub, and had none of the commercial stuff, but all of the talks?
Then you wish you were here :)”
And now you should go at the official website and fill the registration form and I’ll see you there! http://enduserevent.com/